Perrier-Jouet(R) Unveils Its First Tailor-Made Champagne

Iconic Champagne House Celebrates Spring with the Debut of Perrier-Jouet By and For

On March 20, the first day of spring, Perrier-Jouet unveiled its first ever tailor-made Champagne, Perrier-Jouet By and For. The bespoke Champagne, of which only 100 cases have been allocated worldwide, goes beyond the prestige cuvee to become a once-in-a-lifetime experience that exemplifies true luxury. Perrier-Jouet will offer guests a chance to go deep into the heart of the House, where they will learn its closely guarded production secrets from the Chef de Caves, Herve Deschamps -- one of only seven House Cellar Masters to hold this esteemed position in two centuries.


"Perrier-Jouet has always placed innovation, integrity and quality at the heart of its undertaking," says Olivier Cavil, Director of Communication for Perrier-Jouet. "Since the beginning, the House has worked with small volumes in limited production with a dedication to the art of Champagne creation. The custom Champagne personifies this philosophy."

The proud owner of the custom case and four guests will be invited to the Maison Belle Epoque, Perrier-Jouet's private guesthouse situated on the legendary Avenue de Champagne in Epernay since 1811.

The Maison, which has never before opened its doors to the public, is home to nearly 200 original pieces from the Art Nouveau movement. Among the collection are works from Master Glassworker Emile Galle, who in 1902 designed the anemones that adorn each of the prestige Perrier-Jouet cuvees.

Cellar Master Deschamps will invite the guest into the inner sanctum of his workshop for a private discussion that goes beyond palate preferences to determine wider tastes and desires. Once the 'Champagne personality' has been discovered, Deschamps will select a variety of different Champagnes for the guest to sample. This meeting will yield a personalized Champagne crafted by Deschamps that caters to the express preferences of the individual.

"The recipient of this truly unique experience will not only enjoy a behind-the-scenes look at the storied heritage of Perrier-Jouet, but will also bear witness to the first custom Champagne, another milestone in our rich history," comments Deschamps.

In creating a tailor-made Champagne, the Cellar Master will first choose the foundation that will give shape to the Champagne; this will be comprised of the most exclusive Perrier-Jouet Fleur de Champagne Blanc de Blancs 2000 cuvee. Hailing from the village of Cremant, one of the most celebrated grands crus in Champagne, the Blanc de Blancs 2000 is composed of fruit picked only in the best years from two legendary parcels, Bourrons-Leroy and Bourrons du Midi.

After Deschamps proposes several samples of Blanc de Blancs 2000 that best suit the recipients palate, the most crucial technical step in the custom process arrives -- the creation of the liqueur d'expedition. It is by changing the different combinations of wines blended with different proportions of sugar that creates liqueur d'expedition, and results in the Champagne's character, whether it be more intense or ethereal, velvety or dry, round or sharp. Deschamps will play with many possibilities to create a few drops of precious nectar to blend with the Blanc de Blancs 2000.

Beneath Maison Belle Epoque, 100 alcoves have been specially built to hold the cases, one for each future owner. From the moment it is reserved, each alcove will bear the name of its beneficiary, awaiting their arrival at Maison Belle Epoque.

After aging the Blanc de Blancs 2000 for seven years, the 12 bottles will lie for an additional year in their dedicated alcove to give the liqueur d'expedition sufficient time to marry with the Champagne. To fully complete the process, the beneficiary will be asked to cosign each of the labels intended for the 12 future bottles with Herve Deschamp. The exceptional bottles will be delivered in a personalized case to mark this extraordinary experience.

To celebrate the launch of Perrier-Jouet By and For, the Champagne House has joined forces with the Maison Van Cleef & Arpels to create a lavish brooch that takes its inspiration from the Emile Galle anemone that adorn the bottle. This bespoke cut, which was created exclusively for Perrier-Jouet, is designed in white gold and set with 450 round diamonds. This brooch will be available by order from the Van Cleef & Arpels boutiques in select countries.

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